Last night The Head And The Heart played Rough Trade in Brooklyn- and Team Coco live streamed the performance on Conan in Los Angeles. Why? Because Mumford & Sons weren’t available. But also because technology, and why not, and honestly because The Head And The Heart is a wonderful band. And they’re signed to Warner. And Conan tapes at Stage 15 on the Warner Bros’ lot. Is this unabashed cross marketing? Yes. But we live in a post-hip hop era of proud product placement, and this at least delivered a live performance from a talented band to a wide audience. At one point during the performance the band announced that at least 20 people were streaming the show- “but 20 people with good character”, they quickly added. We approve.
We here at DMNDR worked for a year on a tech product to help bands stream shows and grow their audience base. It’s still not done. If you are a coder who want to help us out with it, hit us up. If you love music, give Conan props for trying something new; today’s music industry is out of sorts, struggling to find revenue in a world that’s turned it’s back on owning anything ( no music, no films, no cars, everything is licensed). Perhaps this will generate some momentum in the new-revenue-stream-search for artists? But i digress…check out the entire (excellent) performance here, and the pictures below courtesy DMNDR’s own Patrick Tabb.